Janie's Favorite
Award-Winning Case Studies
Below is a summary of some of my all-time favorite case studies that won Cannes Lions in 2024
Morning After Island
Gold Glass Lion
I am pretty sure this was the first case study presented at the first award show and when I tell you it gave me goosebumps. After watching this case study my perspective on the advertising field was completely changed. This campaign made me realize how an advertising campaign can actually change the world for the better. I am still so blown away that Ogilvy was able to pass a law as a result of this campaign.
Michael CeraVe
Grand Prix Lion
This case study was by far one of the most entertaining out of the ones presented at the award shows. I thought it was so clever that CeraVe kept their audiences engaged through a conspiracy that was so well planned out it and ridiculous that it was almost believable. I also thought it was so smart to create this conspiracy theory build-up right before releasing the ad during the Super Bowl. Overall, a fantastic campaign and definitely one of my new inspirations for advertising works.
Runner 321
Grand Prix Lion
This case study is truly heartwarming. I had heard of the ad and seen some short clips before coming to the festival and when they presented it at the award show I thought it was so cool to see an advertisement that I was previously exposed to in my own life winning the most esteemed award for advertisement campaigns.
The Last Barf Bag
Grand Prix Lion
This advertising campaign was another good laugh and had a fantastic entertainment factor to it. I love the case studies that would use seemingly ridiculous ideas, execute them to their fullest potential and then seeing the campaigns actually be successful. I felt that this campaign was impressive because they were able to utilize different mediums including an in-person museum to reach their audience. Overall extremely creative and entertaining.